Long Island City, New York, August 15, 2003 – Cooper
Wiring Devices has received a 2003 National Association
of Electrical Distributors (NAED) "Best of the Best" marketing
award for its direct promotion campaign "The New Power
in Wiring Devices." The award is being announced in NAED's
TED Magazine in August.
Each year NAED sponsors its "Best of the Best" marketing
awards competition for distributors and manufacturers.
More than 40 separate category awards were presented and
awarded at the NAED Annual Meeting on May 21, 2003 in
Atlanta.
Cooper Wiring Devices (CWD) launches its integrated marketing
program in 2002. Key elements in the program were a new
branding promotion, a new 600-page catalog and CD-ROM
catalog plus direct mail to customers. Essentially the
effort introduced the new CWD brand to electrical distributors,
contractors and specifiers across the U.S. Along with
a significant advertising campaign, the direct promotion
program highlighted CWD brand identity as a new division
of Cooper Industries.
Headquartered in Long Island City, New York, Cooper Wiring
Devices is a division of Cooper Industries that provides
over 10,000 electrical wiring device products for industrial,
commercial and residential applications. Web site: www.cooperwiringdevices.com.
PRESS CONTACT:
Andrew J. Lazarus
A. J. Lazarus Associates, Inc.
10 St. Marks Avenue, Unit 1
Brooklyn, NY 11217
718-789-1500
ajl@ajlazarusPR.com
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